The best sales follow-up email templates in 2025

In the ideal world, you’d close deals every time you engaged with prospects. But as reps know too well, it’s pretty much never that easy. From engaging with prospects on LinkedIn to sending personalized cold emails - sales teams have a variety of tools and tactics available to them. 

According to HubSpot data, the average prospect response involves eight touches — meaning reps need to use a variety of tactics  to successfully convert prospects.

Once such tactic is the sales follow-up email, which gives you a chance to connect, clarify, and close. Whether you’re reaching out to nurture a lead, answer questions, or keep your brand top of mind, follow-up emails are critical to building relationships. They’re not just reminders; they’re opportunities to show value, provide solutions, and drive action.

That said, not every sales follow-up email is the same; different scenarios call for different approaches. For example, sending an after-a-conference sales follow-up email is perfect for reconnecting with potential leads you met in person while a follow-up after a product demo might try to address lingering questions.

Whether you’re addressing a prospect who didn’t respond to your initial outreach or following up after a networking event, the right email can make all the difference in the world. 

Keep reading to learn more about why great follow-up emails matter and some effective subject lines to use, and stay tuned for a slew of follow-up email templates at the end. 

Why a great follow-up email matters

A great follow-up email matters because it keeps the conversation alive, reinforces your value proposition, and demonstrates your commitment to the relationship. An effective message can clarify next steps, address objections, and reignite interest — ensuring you stay top of mind.

Recent research suggests that 60% of customers say no four times before saying yes. That being the case, sales teams need to master the art of follow-up emails if they want to hit their numbers.

Ultimately, a well-crafted follow-up email can turn missed opportunities into meaningful connections and successful sales outcomes.

What are the components of a good follow-up email?

A good follow-up email includes:

• A clear and engaging subject line that grabs attention and ensures emails get opened
• A recap that summarizes your previous interactions and provides context, reminding the recipient of the value you offer
• Next steps that clearly outline what’s expected or suggested next to guide the conversation forward
• An ask, or a direct, actionable request designed to encourage a response and keep the dialogue productive. 

The best follow-up email subject lines

Effective sales follow-up emails start with the subject line. A great subject line is the gateway to a successful email — the first chance to grab the recipient’s attention and convince them to open your message. 

Subject lines should be clear and concise — somewhere near 7 words tends to be the sweet spot. They should also be relevant and immediately convey the purpose or value of the email.

In the crowded space of an inbox, it’s essential to stand out while staying professional and approachable, ensuring your email doesn’t get ignored or deleted.

Examples of effective subject lines

Crafting the perfect subject line is key to grabbing your recipient’s attention and encouraging them to engage with your follow-up emails. With that in mind, here are 10 effective SaaS sales follow-up subject lines, each designed to spark curiosity and drive engagement.

1. Quick follow-up on our conversation about [specific need]

This subject line shows attentiveness by referencing a prior discussion, which feels personal and relevant. It also implies value, encouraging the recipient to continue the conversation.

2. Are you ready to solve [problem]?

This directly addresses a pain point, making it clear your email is focused on providing a solution. The question format invites engagement and creates curiosity.

3. Helping [their company] achieve [specific goal]

Personalizing the company name and a desired outcome signals that you understand their business and priorities. It establishes a focus on results and shows your offer is customized to their unique circumstances. 

4. Still thinking about [product/service]?

This casual tone feels friendly while subtly reminding the prospect about their interest. It’s effective because it encourages a response without being pushy.

5. 3 ways [your product] can save your team time and money

Highlighting tangible benefits — who doesn’t want to save time these days? — grabs attention. The numbered format also promises quick, digestible information that’s easy to scan.

6. Updates since we last connected

This subject line implies that there’s fresh or relevant information, sparking curiosity. It’s effective because it’s neutral yet opens the door to re-engage the recipient.

7. Here’s how [competitor/industry leader] solved [problem]

Using a success story builds credibility and relevance. It’s especially engaging because people are naturally curious about how peers overcome challenges they themselves face.

8. Is now still a good time to discuss [need]?

This subject line ties your product to their potential success while posing a question that feels conversational. It also puts the ball in their court with a clear call to action that can encourage a response even if the answer is no. At least your team can move forward and onto the next prospect!

9. Your [specific document/resource] is ready

Offering a deliverable makes the email feel valuable and actionable. It sets the expectation that opening the email will be worthwhile.

10. What do you think of [product/demo]?

Asking for feedback creates a sense of collaboration and invites dialogue. It’s effective because it makes the recipient feel as though their opinion matters.

Add it all up, and each of these subject lines is designed to be clear, personalized, and benefit-driven, ensuring they resonate with the recipient and increase the chances of a response.

Now that you’ve got a better idea on how to write effective subject lines for follow-up sales emails, let’s turn our attention to the next piece of the puzzle: the body copy.

Sales follow up email templates

Delivering the perfect sales follow-up email can be the difference between closing a deal and losing a lead. To give you a head start on writing emails that will help you convert more prospects, here are some templates you can use to supercharge your efforts.

Friendly sales follow-up email template

Hi [First Name],

‍I wanted to follow up on our recent conversation about [specific topic or solution]. I’d love to hear your thoughts and answer any questions you might have. If you’re available this week, let’s set up a quick chat to explore further?

Looking forward to hearing from you!

Best,

[Your Name]

[Your Contact Information]

Why this works:

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• This template strikes the perfect balance between being professional and approachable.
• The subject line is warm and non-pushy, encouraging the recipient to open the email.
• By referencing a previous conversation, it feels personalized and relevant, while the call-to-action is clear and low-pressure, inviting further engagement.

Sales follow-up email template after no response

Hi [First Name],

I wanted to follow up because I haven’t heard back from you regarding [your solution]. I know things can get busy and I wanted to make sure I didn’t miss an opportunity to help with [specific challenge].

If now isn’t the right time, I completely understand, but I’d love to reconnect when it works best for you. Let me know how you’d like to proceed.

Many thanks & talk soon,

[Your Name]

[Your Contact Information]

Why this works:

• This email is gentle and respectful, acknowledging that the recipient’s lack of response is likely due to a busy schedule rather than disinterest.
• The subject line is direct but friendly while the body of the email remains conversational and understanding.
• It offers a clear next step without being aggressive, making it easy for the recipient to engage.

Cold call follow-up email template

Hi [First Name],

It was great speaking with you earlier today about [brief mention of what was discussed, e.g., streamlining your sales team’s workflow]. I wanted to follow up and share a bit more information about how [your offering] can help with [specific challenge].

Here are some resources I thought you’d find valuable

• 2-3 bullet list of links to specific website pages

Would you be open to a quick call next week to explore this further? Let me know what time works best.

Looking forward to it,

[Your Name]

[Your Contact Information]

Why this works:

• This email builds on the connection made during the cold call, referencing the previous conversation to keep the message relevant. 
• The subject line reinforces the positive interaction while the body is succinct and focuses on the next steps, showing respect for the recipient’s time.
• By offering a quick follow-up call, it makes it easy for the recipient to take action.

Meeting recap follow-up email template

Hi [First Name],

Thank you for taking the time to meet with me today to discuss [specific topic, e.g., how we can help your team sell faster]. Here’s a quick recap of what we covered:

• [Key takeaway 1]
• [Key takeaway 2]
• [Key takeaway 3]

As discussed, the next steps are:

• [Next step 1]
• [Next step 2]

‍Please let me know if I’ve missed anything or if there’s anything else you’d like to add. I’m excited to move forward and happy to answer any questions along the way.

Looking forward to your thoughts,

[Your Name]

[Your Contact Information]

Why this works:

• This email summarizes key points, ensuring alignment and clarity post-meeting.
• It demonstrates attentiveness and professionalism while providing actionable next steps to maintain momentum.
• The structure is easy to skim, making it convenient for busy recipients to stay engaged.

Conference & event follow-up email templates

Hi [First Name],

It was a pleasure meeting you at [Conference Name]! I really enjoyed our conversation about [specific topic you discussed]. As mentioned, I wanted to share [resource/product] to help with [specific challenge].

Here’s a quick link to [resource or website]. I’d love to hear your thoughts or discuss how we can help [specific benefit, e.g., streamline your workflow].

When would be a good time for a follow-up chat? I’m happy to work around your schedule.

Looking forward to connecting further,

[Your Name]

[Your Contact Information]

Why this works:

• This email is personalized and shows genuine interest by referencing the conference and the conversation. 
• It bridges the gap between the initial meeting and building a relationship.
• By including a clear value proposition and call to action, it encourages the recipient to engage further.

Networking follow-up email templates

Hi [First Name],

It was a pleasure meeting you at [Event Name]! I really enjoyed learning about your work at [Their Company] and [specific detail from the conversation]. I’d love to continue our conversation, especially about [shared interest or topic discussed].

If you’re open to it, let’s set up a time for a quick coffee or call to explore [collaboration, shared interests, or opportunities]. Let me know what works best for you.

Looking forward to staying in touch,

[Your Name]

[Your Contact Information]

Why this works:

• This email builds on the rapport established during the event by referencing specific details of your conversation, making it feel personal and genuine.
• The call to action is police and flexible, encouraging engagement without pressure.
• It’s a great way to turn a casual connection into a meaningful professional relationship.

Webinar follow-up email template

Hi [First Name],

Thanks for joining us for [Webinar Name]! I hope you found the session insightful and enjoyed the [specific topic or takeaway] in particular.

If you’d like to dive deeper into the webinar, here’s a link to the recording and slides: [link]. I’d also be happy to hope on a call to discuss how [specific topic] applies to your goals or challenges. Just let me know a good time to connect!

Thanks again & talk soon,

[Your Name]

[Your Contact Information]

Why this works:

• This email provides value by sharing the webinar recording and materials, which keeps your engagement helpful and resource-driven.
• It shows attentiveness by referencing a key takeaway and invites further interaction in a way that feels collaborative.
• It’s perfect for nurturing leads who showed interest by attending your webinar.

Need help writing a sales follow-up email template?

By now, you have a solid understanding of why sales follow-up emails in sales are critical to team success and you also have some templates that can speed up your email-writing efforts.

But we get it: You’re super busy as it is. Even with templates at your disposal, you still might struggle to find the time needed to crank out follow-up emails.

Not to worry: LeadIQ can help.

In addition to offering the best contact database on the market today, we also have a variety of tools designed to make prospecting a breeze, including our free Chrome extension and our AI-powered writing tool, Scribe.

To learn more about how LeadIQ can help your team sell more effectively, request a demo today. Happy selling!

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