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How to Sell Like a Founder with Colin Specter
In this episode of iQ², Colin Specter (VP of Sales at Orum, ex-Faithful Founder) joins Nabeel Ahmed to talk about what most startups miss when it comes to early-stage sales. From founder-led selling to building your first sales playbook, this is a tactical conversation for anyone scaling a B2B sales motion. We cover:
The DNA of founder-led sales and when to shift from founder to team
Why "just book a demo" isn't a strategy
What early sales hires need (and why most leaders get it wrong)
Using outbound to learn, not just convert
Creating urgency without being pushy
Making sales repeatable from day one