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Personalizing the first few lines and incorporating diverse touchpoints, like video, can enhance engagement when crafting outbound sequences.
ollow through on sequences with consistent touches. Data shows it often takes six to eight touches for optimal conversion, so don't stop early.
Regularly A/B test sequences and monitor metrics like open and reply rates to continuously optimize outreach efforts.
Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently.
âOutbound sequences play a vital role in SaaS sales success.Â
But in an era where the average employee receives 121 emails every day, it can be difficult to get folks to engage with prospecting sequences.
In an effort to help you create outbound sequences that actually convert, we recently hosted a webinar packed with actionable tips on what you can do to improve the effectiveness of your prospecting cadences, featuring:
Keep reading to learn some of the top insights our panel of experts shared to find out what you can do to get better results with your current outbound sequences.
The way Jack sees it, thereâs a premium piece of real estate in prospecting cadences that many SaaS sales reps overlook: the post-script.Â
âThe best piece of advice when it comes to email outbound is the power of the P.S.,â Jack says. âThe reason I think thatâs a super powerful tool is that it gets your name above the fold when youâre sending out an email, which helps build a little more familiarity.âÂ
That way, your name will be top of mind when you follow up with your prospect via LinkedIn or the phone, Jack explains.
While youâre at it, itâs important to consider the reader experience when youâre creating an outbound cadence. To this end, Jack advises reps to keep the letter F in mind when crafting new sequences.
âMost people, when they read an email, will read pretty far into the first line and then theyâll skim shorter and shorter as theyâre moving down into the email,â he says. âSo, making sure that the first few lines that youâre sending out are as impactful as possible â related to the customer, talking about them and their problems â and then also some kind of business impact, too.âÂ
Another key ingredient in successful prospecting sequences is a diversity of mediums, Jack says.
âYou want to have different mediums of touch points besides an email,â he explains. âOne thing I utilize a lot is video inside of an email, whether that be a Vidyard or a Loom.â
Nateâs biggest piece of advice for crafting compelling outbound cadences can be summed up in one word: consistency.
âConsistency â not only in putting people in but also following the sequence structure,â he says. âMost people only get four or five touches in before they drop off, and data shows that it takes six to eight touches before you really get the highest conversion rate.âÂ
If youâre stopping before then, Nick says, youâre essentially wasting time and energy.
âIt doesnât matter how great a sequence youâve got if you arenât taking it all the way through,â Nick continues. âIf you arenât, you are definitely leaving conversations and pipeline on the table.â
While Nick believes that generative AI writing tools have helped super-busy sales reps create prospecting sequences in less time, he believes sales teams need to stay laser-focused on using their own brains to optimize messaging.
âI always tell my team, âWith great power comes great responsibility,ââ he says. âNo matter how good our prompts might get, we canât just accept whatever it spits back at us is good enough and move on. Itâs really important that we continue competing for that inbox space because it is getting tougher and tougher to break through.â
While âtaking the heart out of messagingâ might be tempting, Nick believes it absolutely isnât worth the risk.
âItâs a good short-term solution,â Nick explains. âYouâll get a lot of responses. But in the long term, itâs going to kill you.âÂ
The best SaaS sales reps donât rely on gut instinct; they take a data-driven approach to everything they do.Â
That being the case, Brie encourages sales reps to use A/B testing to see whatâs working best and let the data guide the path forward.
âMy number one piece of advice is to constantly be A/B testing and keeping up with trends and keeping up that research,â Brie explains. âIâm constantly checking on my reply rates, my open rates, my click-through rates, and Iâm iterating almost on a weekly basis.â
To keep current with whatâs happening, Brie suggests following thought leaders on LinkedIn, reading blog posts, and watching relevant webinars â like the one youâre reading about now.
Additionally, Brie believes that success with outbound sequences starts with personalization; sheâll often pull something from a LinkedIn bio or a 10-K report.
âTypically, my subject lines are informed by that piece of personalization,â she says. âAnd I like to keep it really short â maybe sometimes one word, two words, maybe max three.âÂ
Though Brie cut her teeth as a content marketer and was originally skeptical of using generative AI tools to accelerate the email-writing process, sheâs changed her mind.
âI usually use the Scribe tool, as somebody who used to write for a living,â she says. âI was a little bit skeptical at first, but it is seriously just a great time saver.âÂ
No matter how strong your outbound sequences are, they can always improve.Â
Since youâre reading these words, youâre no doubt interested in figuring out what you can do to optimize your prospecting cadences and generate more pipeline.Â
The tips covered in this post can certainly help you get started. But if you want to take your sequences to the next level, watch the full webinar for even more insights.