Revolutionizing Pipeline Generation: Stream Enhances Precision and Productivity
with LeadIQ

Before implementing LeadIQ, Stream struggled to align their existing contact data to their ideal customer profile (ICP). This difficulty impacted Stream’s ability to efficiently develop target lists and segment outreach efforts, both of which became overwhelming and seemingly impossible tasks. These challenges became stumbling blocks that prevented efficient and personalized lead generation, resulting in missed opportunities and decreased conversion rates.
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In light of this, Jessica Nelson, VP of Growth at Stream, started looking for a solution that would enhance the precision and efficiency of lead generation and the effectiveness of personalized outreach, all while integrating seamlessly into their existing tech stack. After evaluating various tools, Nelson determined that LeadIQ was by far the best fit for her team’s needs. 

LeadIQ was implemented swiftly, providing almost immediate time-to-value thanks to LeadIQ’s exceptional Customer Success team. Once deployed, LeadIQ immediately transformed Stream’s approach to sales and marketing. LeadIQ’s integrated nature and intuitive interface simplified precision targeting and segmented outreach. At the same time, its signal-tracking functionality allowed reps to transform signals into tangible pipeline opportunities. The sales team’s quick adoption of LeadIQ highlighted its critical role in Steam’s daily operations.

LeadIQ's dynamic segmentation and one-click workflow allowed Stream to precisely target the right personas, group them into segmented lists, and instantly enroll them in personalized outreach campaigns in Salesloft with just a click. This precise targeting effort led to higher engagement and improved conversion rates.

LeadIQ also integrated seamlessly with Stream’s other sales tools, including LinkedIn and Salesloft, enhancing personalization at scale without disrupting existing processes. This efficiency streamlined daily operations and allowed teams to focus on high-value activities.

Moreover, LeadIQ’s advanced features, like signal tracking and AI-powered email generation, enabled reps to quickly transform company and industry insights into personalized emails, saving approximately 20–30 minutes per email. This efficiency translated into faster sales cycle times and increased overall productivity.

With LeadIQ, Stream has not only optimized their outreach and targeting strategies but has also set a new standard for operational efficiency. Looking forward, the partnership with LeadIQ is poised to drive further innovation and success in Stream’s global operations.
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