Case Study

Mavenlink Sees Higher Connect Rates and Better Prospecting Productivity

"With our previous solution some of our BDR’s would dial for two hours without a connect. With LeadIQ, that never happens. The quality of the phone data is so much better."

Director of Global Business Development, Mavenlink

25%

More dials using LeadIQ

Positive reply rates increased from 5.3% to 6.3%

About

Mavenlink needed a sales prospecting solution that met the needs of their current sales process, while also providing highly accurate contact-level data, including direct dials, at the accounts they are targeting globally. Founded in 2008, Mavenlink is a Global software platform for professional and marketing services organizations. With over 400 employees and $100+ Million in funding it is the only solution that helps services firms establish an operational system of record that facilitates their business lifecycle, including key capabilities like resource management, project management, collaboration, project accounting, and BI.

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The Challenge

The team needed an alternative data solution that provided accurate direct dial phone numbers, while also allowing their teams to search in real-time using LinkedIn SalesNavigator.

The Solution

A prospecting platform with accurate dial phone numbers that contains up-to-date data for contacts.

The Results

Positive reply rates have increased from5.3% to 6.3%. The Mavenlink prospecting team is now working at peak efficiency, generating more leads with high-quality contact data.

Higher-Quality Phone Numbers to Improve Rep Connect Rates

Mavenlink’s BDR team was spending a lot of time researching accurate information: about 75% more time than they are now doing with LeadIQ. Previously some reps spent hours dialing without a connect. In addition, roles for contacts were often out of date in their previous sales intelligence solution. They’d have to search for new contacts at target accounts, further wasting time on bad data. The team needed an alternative data solution that provided accurate direct dial phone numbers, while also allowing their teams to search in real-time using LinkedIn Sales Navigator.

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"We’ve been able to make about 25%more dials with LeadIQ. The phone number quality is just so much better than our previous solution."

Business Development Manager, MidMarket/SMB, Mavenlink

A prospecting platform with accurate dial phone numbers that contains up-to-date data for contacts

Before moving the entire Mavenlink sales organization to LeadIQ, sales leaders wanted to test the accuracy of phone data. They pulled a handful of accounts from their legacy platform and compared the data found there with what they saw in LeadIQ. They checked for phone number accuracy, specifically mobile, and also if the contact’s role was up to date. During this process, LeadIQ stole the show. Along with the ability to prospect the right people in real-time, LeadIQ also provided the necessary integrations for completing their workflow. The Mavenlink prospecting team is now working at peak efficiency, generating more leads with high-quality contact data.

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"With LeadIQ, we are spending a lot more time making a meaningful connection. Our positive reply rates have increased from5.3% to 6.3% which is significant for our size sales organization. Our team is just a lot more efficient."

Business Development Manager, MidMarket/SMB, Mavenlink

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