Greenhouse Powers Its Global Sales Operations with LeadIQ

As an innovative B2B SaaS provider, Greenhouse has always been an early adopter of software solutions that enhance business productivity. With a global customer base and a sizable international sales team, Greenhouse relies on advanced tools like LeadIQ to streamline its sales operations and enhance its pipeline development.

Greenhouse first engaged with LeadIQ in 2020 to optimize its sales process in EMEA. Mariah Donnelly, Director of Sales Development, explained that Greenhouse had been looking for a tool to significantly reduce the manual tasks its EMEA sales team was facing regularly including manual data entry, contact research, and lead management. 

At that time, Greenhouse was using a data provider in the USA that offered minimal global coverage, prompting the sales leadership team to seek a more reliable vendor for their EMEA operations. This led to a comprehensive evaluation of potential solutions, including major public data vendors, culminating in the selection of LeadIQ. The platform was chosen for its superior international data coverage, streamlined workflows, seamless integrations, and user-friendly features.
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After implementing LeadIQ, Greenhouse saw immediate workflow improvements in its EMEA operations. The one-click-capture functionality integrated seamlessly with Salesforce and SalesLoft, greatly reducing manual tasks and allowing SDRs to focus on higher-level sales activities. This enhancement was so valued that one SDR expressed willingness to personally fund the tool if necessary, highlighting its essential role in their daily operations.
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Greenhouse routinely reviews its tech stack to maintain a leading edge in technological innovation. In 2024, to accelerate its sales engine, Greenhouse sought to unify its sales tech stack internationally, an initiative that required them to select a single pipeline generation platform to implement globally.

This led Greenhouse to conduct a comprehensive evaluation comparing LeadIQ to two other competitive solutions on the market, including Greenhouse’s North American data provider. What ensued was an intensive three-month evaluation period during which a select group of SDRs rigorously tested these tools, focusing on ease of use, integration capabilities, and data quality and coverage.

After this thorough trial period, LeadIQ emerged as the clear winner, gaining majority preference from Greenhouse’s SDRs. Donnelly shared that of all the tested tools, LeadIQ distinguished itself with its extensive data coverage, one-click workflow, and outstanding support, making it the clear favorite.
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In addition to the SDRs' assessments, Greenhouse valued the level of support each vendor provided. LeadIQ stood out with its exceptional implementation and support, unique in its consultative and attentive approach that demonstrated a strong commitment to adaptability and long-term partnerships. 

LeadIQ’s Sales, Implementation, and Customer Success teams all offered tailored advice and best practice strategies, enhancing Greenhouse’s use of data. Additionally, Donnelly shared that her LeadIQ Customer Success Manager was consistently available and willing to answer questions and resolve issues within 24 hours.
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With LeadIQ implemented across all regions, Greenhouse has unified its prospecting process and pipeline generation, leading to streamlined operations. Greenhouse's continued partnership with LeadIQ exemplifies a successful alignment of technology with business needs, focusing on the impact of broad data coverage, efficiency, user satisfaction, and robust support. 

As Greenhouse looks to the future, it is clear that LeadIQ will remain a crucial component of its sales development strategy, continually adapting to meet its evolving needs.