Smartly.io Increases Outbound Pipeline Generation from 5% to 70% in Two Years Using LeadIQ

After evaluating several vendors, Smartly.io picked LeadIQ as their global prospecting platform. As Quan put it, “We were confident in our ability to get contact data at a global level [with LeadIQ] in a way that we really struggled with those other providers.” SDRs can now identify accurate contact data and sync it to Salesforce with one click of a button–not a five-minute process. 

One of LeadIQ’s most appealing features was the tool’s ability to integrate with preexisting infrastructures such as Salesforce, Outreach, and LinkedIn Sales Navigator. “LeadIQ is the glue that connects some of our systems we use to ensure data hygiene,” said Quan. “It was the missing piece of our puzzle to connect all our systems.”  

With the right tech stack in place, Quan went on to build a unified process that each SDR team could follow, no matter their region. 

By integrating LeadIQ, Smartly.io has transformed how the company generates pipeline and serves its 650+ brands worldwide. Not only is the global SDR team now generating 70% of its pipeline through outbound prospecting, but average deal sizes have increased by 40 percent. 

Now that SDRs are identifying contact data faster, they can refocus their free time on high-value sales activities that result in more replies. “The time savings is huge. We can perform a lot more activities now, like personalizing and getting the amount of touches we need to hit our number,” said Quan. “Our outbound engine doesn’t exist without LeadIQ.” 

Smartly.io and LeadIQ have formed a tight partnership, with Quan providing direct feedback to LeadIQ product managers to help guide the future roadmap. Most recently, the Smartly.io team has begun using LeadIQ’s newest capabilities, enabling them to track sales triggers for their target accounts and compose tailored sales emails for prospects in seconds.