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Running a go-to-market team can feel like your desk drawer full of chargers.
One for your phone. Another for your laptop. A different one for your earbuds. You can get everything powered up, but it takes some swapping and planning.
Universal Credits work like a single charging station for every tool in your kit. Prospecting, enrichment, champion tracking, and more, all draw from the same source. This way, any team can plug in and get what they need, when they need it.
Why we’re shifting towards Universal Credits
At LeadiQ, we’ve seen how go-to-market priorities shift from week to week. Sales might focus on prospecting into new accounts, then pivot to outreach using champion tracking alerts. RevOps often turns attention to refreshing CRM records, while Marketing works on enriching inbound form fills for campaign targeting.
Universal Credits make shifting priorities easier. Long gone are the days of juggling separate products and separate credit pools—hard to track, slow to manage, and easy to double-spend. Instead of planning credits around specific tools, you can plan around your goals. This gives your team more flexibility and makes credit planning and admin simpler for you.
What this means for your GTM team
One system, less admin
Track all credit usage in one place, making it easier to forecast spend and measure impact.
Adapt to changing priorities
Shift credits between prospecting, enrichment, tracking, AI message writing, or AI account prospecting anytime.
Support multiple teams
Sales, RevOps, and Marketing Ops can share the same credits and use them in the way that fits their workflows.
Enrich everywhere
From inbound form fills to CRM records and job change alerts, keep your data accurate and ready to act on.
Want to get started with Universal Credits?
Universal Credits are available now for all customers. If you’re already using LeadiQ, reach out to your account manager or CSM to make the transition. For teams evaluating LeadiQ, book a demo to see how Universal Credits can power your entire GTM motion from one shared source.
