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Most reps treat a prospect's website as a place to find the company description and move on. That's leaving a lot of sales intelligence on the table. Company websites are full of signals that matter for outbound: job postings that reveal where they're investing, customer logos that show you the segment they care about, integrations pages that tell you what tech they've already committed to. The problem is that pulling all of that manually takes longer than it's worth.
The problem
Thorough prospect research on a single company website means opening the careers page, the about page, the customers page, and the product page, reading through all of them, and then synthesizing what's relevant. Most reps don't have that kind of time in a prospecting motion. So they skip the website entirely, lean on LinkedIn, and end up with shallower account context than the situation deserves.
The play
With the LeadIQ extension open on any company website, start with the tech angle:
"What's their tech stack based on what you can see on this site?"
Then pull the signals that tell you where they're growing:
"Are there any job postings that suggest they're scaling their sales team?"
"What customers or case studies do they highlight? Is there a pattern in the industries they serve?"
If you need competitive context:
"What tools or integrations are they promoting right now? Any mentions of tools that compete with LeadIQ?"
The result
You get structured company intelligence from the website in a few prompts, without reading through every page yourself. Job postings show where budget is going. Customer logos show target verticals. Tech stack tells you what they've already bought and what fits alongside it.
When to run this play
- Before writing a personalized first email and you want to reference something specific beyond their job title
- When prioritizing a new account list and need a quick signal read before committing to a sequence
- When prepping a proposal and want to anchor it in what the prospect has publicly committed to
Lando is built into the LeadIQ browser extension. To see more plays like this one, check out the full list of Lando use cases. Or if you'd rather see it live with your own accounts and CRM, book a demo and we'll walk through it together.
