How to check if a champion has changed jobs using AI

Champion tracking is one of the highest-ROI plays in B2B sales. When a contact who knows your product moves to a new company, they bring that familiarity with them. They become a warm opportunity at a company you haven't touched yet, except they already understand your value proposition, already trust your team, and are actively deploying budget in a new role. Research shows former champions at new companies are 3-5x more likely to respond than cold prospects. The problem is that most teams find out a champion has moved months after it happens, usually when an email bounces or a LinkedIn notification surfaces it by chance.

The problem

Monitoring key contacts manually isn't realistic at any meaningful scale. Reps have too many accounts and too many contacts to watch each one closely. They find out a champion moved when a follow-up goes undelivered or when someone at the old company mentions it in passing. By then, the new-company window has already started closing. The rep who knew the relationship gets beat by whoever reached the champion first at the new company.

What you need

LeadIQ MCP connected to Claude Desktop or Claude.ai. Set it up here — takes about 5 minutes.

The play

Using LeadIQ, check if [contact name], previously [title] at [company name], has changed jobs. If they have moved:

• Provide their new company, title, and location
• Find their verified work email and direct phone number at the new company
• Write a short, warm outreach message (3-4 sentences) referencing our previous relationship and congratulating them on the new role

If they have not moved, confirm their current contact details are still valid.

Run this on any champion, past customer, or high-value contact you've worked with before. It checks for a job change and returns updated contact info plus a ready-to-send outreach message in one step.

What you get back

If the contact has moved: their new company, title, verified email, direct dial, and a 3-4 sentence warm outreach message that references the previous relationship. If they haven't moved: confirmation that the existing contact details are still valid. Either way, you know where things stand in under a minute.

Run it as a workflow

1. Pull a list of champions and high-value contacts from closed-won deals in the past 18-24 months
2. Run this prompt for each contact you want to check (or use the automated monitoring prompt to do the whole list at once)
3. For anyone who has moved, send the suggested outreach within 48 hours while the new-role context is still fresh

Pair it with

• The automated champion alert prompt to monitor a full contact list on a recurring weekly schedule rather than checking individually
• LeadIQ champion tracking for proactive monitoring that alerts you the moment a contact moves, without needing to run a manual check
• A re-engagement sequence in Outreach built specifically for former champions, referencing the previous relationship and the new company context

When to run this play

• When a contact goes quiet and you want to check whether they've moved before writing off the relationship
• During a quarterly audit of your closed-won contacts to find which ones have landed at new companies that fit your ICP
• When a deal closes and you want to identify whether the champion at the lost deal has moved somewhere you can re-engage

FAQ

How far back should I go when checking past champions?

‍Contacts who used your product within the past 2 years are typically the strongest candidates. The product familiarity is still relevant, and the relationship context hasn't fully faded.

What if the contact has moved but the new company isn't a good fit yet?

‍The prompt still gives you updated contact info, which keeps the CRM record current. Tag them for future follow-up when the new company grows into your ICP, or keep the relationship warm with a lower-touch check-in.

Can I run this on contacts from deals I lost to a competitor?

‍Yes, and it's one of the better use cases. If a contact who chose a competitor has moved to a new company, they're no longer locked into the incumbent solution — and they already know your product from the evaluation.

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LeadIQ MCP works inside Claude Desktop, Claude.ai, and Claude Cowork. To explore more prompts like this one, visit the full prompt library. Or book a demo to see it running with your real accounts.